Week 4 Research

Susan Kare is an example of this use of universal language with her work on the early symbols for the Apples Macintosh seen below. Although not so much information display they do represent the idea of universal understanding, with there being no need for translation to other languages, as the images serve as their own language.

Design Inspiration, n.d., ’40 Crucial lessons from the most famous graphic designers in history’, accessed 18 August 2019, https://www.canva.com/learn/famous-graphic-designers/

It is useful to see hwo different designers have used and unerpreted this idea. The use of pictures as language explained through the reading, group work and this research shows how as a designers it is important to understand univerisal language and how to communication your design to a wider audience. The use of this type of communication on public transport is a key area of this design, it can also be seen in car parks (disabled parking, pedestrian crossing), emergency exits, etc.

It can also help with product branding and symbols, for example, the hammer and sickle of the USSR, although not information display, its universal meaning as a farm tool, and the hammer and industrial tool makes it a powerful icon.

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